The $15 Gym Membership: How Do Budget Gyms Actually Make Money?
Millions of members, premium upgrades, and extra fees. Here's how budget gyms turn cheap memberships into big business.
Athletes World
• Budget gyms like Planet Fitness keep membership prices low while generating revenue through millions of members, premium upgrades, and additional fees.
A Planet Fitness membership can cost just $15 a month. That's less than many people spend on lunch. Yet inside, you'll find rows of treadmills, weight machines, and exercise bikes, all in a building that needs staff, maintenance, and electricity.
So how does a gym filled with expensive equipment make money charging so little?
So how does a gym filled with expensive equipment make money charging so little?
