How Tunnel Walks Became the New Athlete Runway
What started as a simple walk to the locker room has become one of the most influential fashion and branding stages in modern sports.
Athletes World
• Antibes, France. 23rd May, 2024. Kyle Kuzma poses on the Red Carpet at the the 77th Festival de Cannes.
• Licensed Photo: JEP Celebrity Photos / Alamy
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Long before the opening tip or kickoff, many of today's biggest sports stars have already made an impression.
What was once a quick walk through a concrete hallway has become a fashion event. NBA players arrive in carefully chosen outfits, photographers line the entrances, and social media accounts track every look. The tunnel has evolved into sports' version of the red carpet—and it happened surprisingly fast.
What was once a quick walk through a concrete hallway has become a fashion event. NBA players arrive in carefully chosen outfits, photographers line the entrances, and social media accounts track every look. The tunnel has evolved into sports' version of the red carpet—and it happened surprisingly fast.
