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The Vince Carter Effect: How One Dunker Helped Change Basketball in Canada

Vince Carter gave a generation of young Canadian players something it had never seen before: an NBA superstar wearing their jersey.
The Vince Carter Effect: How One Dunker Helped Change Basketball in Canada
Athletes World • Toronto Raptors #15 Vince Carter shoots against Boston Celtics in basketball game action at the Fleet Center in Boston MA USA Mar 1, 2000. • Licensed Photo: Bill Belknap / Alamy 0006
In February 2000, Vince Carter walked into the NBA Slam Dunk Contest wearing a Toronto Raptors jersey and put on one of the event's defining performances.
There was the 360-degree windmill. The between-the-legs dunk. The finish with his arm through the rim. Carter was already a rising star, but that night turned “Vinsanity” into something much bigger—and gave Canada's young NBA franchise a player basketball fans everywhere wanted to watch. (NBA)
For young Canadian players, the important part wasn't only that Carter was spectacular.
He was doing it for Toronto.
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